Local SEO Case Study - Windows & Doors Business

+1300%

Organic traffic

+650

Monthly visitors

Client details

Solution

SEO Results:

+1300%

Organic traffic

+650

Monthly visitors

Update – March 31, 2025:

Without access to the client’s Google Search Console, I checked the site’s organic traffic evolution in Ahrefs after 6 months.

The advanced SEO audit combined with a targeted keyword strategy took the site from 50 organic clicks per month to 700 – a 1,300% increase.

Operating in a competitive local niche, the 30+ pages already on the site weren’t moving the needle. After a thorough SEO analysis and advanced keyword research, we were able to change that.

Targeting low-competition keywords was essential. After more than 6 months of publishing content that wasn’t performing, Google had essentially lost trust in the site – the pages had no value and were consuming crawl budget without returning anything useful.

By shifting focus to low-competition keywords, we gave Google a reason to take notice – and the site started earning consistent organic traffic as a result.

Being in a competitive niche, the 30+ pages on the site weren’t moving the needle. After an in-depth SEO analysis and advanced keyword research, we managed to move it.

Targeting keywords with the lowest possible competition was essential. After more than 6 months of publishing content that wasn’t performing, Google had started to penalize the site – the pages had zero value and Google was wasting resources revisiting and indexing them.

By targeting low-competition keywords, we managed to make Google appreciate the site and give it a little love and some nice organic traffic.

Andrei SEO

My name is Andrei and in 2014 I made my first money online through websites and SEO. I currently offer SEO services for Romanian and English-language websites. Learn more about my SEO approach on my YouTube channel with SEO tutorials. For more SEO education, check my SEO blog or my SEO case studies.