Privacy Policy

Last updated: December 09, 2024 Effective date: December 09, 2024

This Privacy Policy explains how TURCA AL. MIHAITA-ANDREI, Sole Trader (referred to as “Andrei Turca SEO”, “we”, or “us”) collects, uses, and protects your personal information when you access our website at https://andreiturca.com (referred to as the “site” or “service”).

If you do not agree with this policy, please do not use our website. By accessing and using the site, you accept the terms of this Privacy Policy.

1. Who Are We?

The data controller for andreiturca.com is:

Business name: TURCA AL. MIHAITA-ANDREI, Sole Trader VAT ID: RO48561474 Trade Register No.: F22/1148/2023 Address: Str. Anton Crihan, Nr. 16, Iași, Romania Email: contact@andreiturca.com

You can contact us at any time at the email address above for any questions related to the processing of your personal data or to exercise your rights under GDPR.

2. What Personal Data Do We Collect?

We collect the following categories of personal data:

Contact information – Name, email address, and phone number (optional), collected when you fill out contact forms.
Voluntarily provided data – Your website URL when requesting a free SEO audit.
Automatically collected data – IP address, browser type, pages visited, visit duration, and browsing activity (collected via Google Analytics and Microsoft Clarity).
Marketing preferences – Consent for receiving promotional offers.

2.1 AI Chatbot (AI SEO Buddy)

Our website features an AI chatbot called AI SEO Buddy, which provides general and personalized SEO information and recommendations.

What data is processed through the chatbot:

When you use the chatbot, the following data may be processed:

Messages you voluntarily enter during the conversation.
Contact details or other information you choose to provide (e.g., name, email, website URL).

We recommend that you do not enter sensitive data (e.g., medical, financial, or government ID information) in the chat.

Purpose and legal basis:

Data entered in the chatbot is used exclusively to:

Provide responses and assistance related to your questions.
Improve the quality of the service.

The legal basis for processing is your consent, expressed by initiating and continuing the conversation in the chatbot.

Storage of conversations:

Conversations are processed to generate real-time responses. They are not used for marketing purposes without your explicit consent and are not automatically linked to other personal data unless you choose to provide it voluntarily.

3. How Do We Use Your Personal Data?

Your personal data is processed in accordance with Art. 6 of the GDPR, based on the following legal grounds:

Purpose	Legal Basis	Data Types	Retention Period
Responding to contact requests	Legitimate interest	Name, email, phone	2 years from last interaction
Free SEO audit	Consent	Name, email, website URL	1 year from audit request
Marketing and promotional offers	Explicit consent	Email, preferences	Until consent is withdrawn
User behavior analysis	Explicit consent	Anonymized cookie data	Per Google/Microsoft settings (up to 26 months)

4. How Do We Share Your Information?

Andrei Turca SEO does not sell or rent your personal data to third parties. However, we may share data with the following categories of recipients:

Analytics providers – Google Analytics and Microsoft Clarity (for traffic analysis purposes).
Web hosting providers – To ensure the site operates correctly.
Email marketing providers – To send promotional offers, if you have given your consent (see Section 10).

International data transfers:

Where data is transferred outside the European Union (e.g., to Google or Microsoft), we rely on Standard Contractual Clauses (SCCs) as defined by the European Commission to ensure adequate protection of your data.

5. Your Rights (GDPR Art. 13–22)

You have the following rights regarding your personal data:

Right of access – You can request a copy of your personal data.
Right to rectification – You can request correction of inaccurate data.
Right to erasure (“right to be forgotten”) – You can request deletion of your data under certain conditions.
Right to data portability – You can request the transfer of your data to another service provider.
Right to restrict processing – You can request that we limit the use of your data in certain circumstances.
Right to object – You can object to the use of your data for marketing purposes.
Right to withdraw consent – You can withdraw your consent at any time.

To exercise any of these rights, please send a request to contact@andreiturca.com. We will respond within 30 days.

If you believe your data protection rights have not been respected, you have the right to lodge a complaint with the data protection authority in your country of residence.

6. Data Retention

Personal data is retained for the periods specified in Section 3. After these periods expire, data will be deleted or anonymized, unless there is a legal obligation to retain it.

7. Cookies and Tracking

Andreiturca.com uses cookies to improve the user experience. We use the following types of cookies:

Essential cookies – Required for the site to function properly.
Analytics cookies – Collected via Google Analytics and Microsoft Clarity.
Marketing cookies – Used for targeted marketing campaigns.

For more information about how we use these tracking technologies and your options, please refer to our Cookie Policy.

Microsoft Clarity:

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays in order to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. In addition, we use this information for site optimization, security and fraud prevention purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

8. Security Measures

We take appropriate technical and organizational measures to protect your personal data, including:

SSL/TLS encryption for data transmission.
Access controls – Only authorized personnel have access to user data.

9. Changes to This Privacy Policy

We may update this policy at any time. Any changes will be published on this page and, where appropriate, you will be notified by email. The date of the last update is shown at the top of this page.

10. Newsletter and Free Resources

By completing the subscription form on our website, we collect your email address and, optionally, other information such as your name or website domain. This data is collected with your explicit consent and is used to:

Send you the promised files (e.g., guides, checklists, free scripts).
Keep you informed about new articles, useful resources, and services.

Your data is stored and processed through ConvertKit, an email marketing platform based in the USA, which complies with GDPR standards through Standard Contractual Clauses (SCCs).

You can withdraw your consent at any time by clicking the unsubscribe link included in every email, or by sending an email to contact@andreiturca.com.

11. Contact

If you have any questions or wish to exercise your rights, please contact us at:

Email: contact@andreiturca.com